Tuesday, July 31, 2012

Apple customer service survey: Thank-you screen

Behold a screen-shot of the "thank-you" page from an Apple customer service survey I took today. Most thank-you screens aren't so nice to look at! The design of the survey was also akin to Apple's philosophy of making things both pretty and easy to use. It was short and sweet; it took less than two minutes to complete, and all the questions were laid out in simple format on one page (it took only a little bit of scrolling to get to the bottom). The questions were well-worded and unambiguous. AND there was a space for an open-ended response at the bottom, where I could write about a complaint, suggestion or compliment (it asks you to choose which one fits your response).


  1. I never ever read such type of info before this was really incredible.